We've used our botanical skincare expertise to create a gentle yet effective haircare range. Simple and fuss-free, it is all you need for touchably-soft, ultra-smooth hair that shines with health every day.
Just like our multi award-winning Cleanse & Polish Hot Cloth Cleanser, we've kept things simple by creating one Botanical Shine Shampoo which works on all hair types. We've followed this with three high-performance Botanical Shine Conditioners, each bursting with the finest botanicals to give just the right amount of hydration for your hair type - leaving locks detangled, glossy and ready to style. We've also created our Botanical Shine Treatment to transform frizzy, coarse or unruly hair into silky tresses that are manageable and luminously shiny, and offer dry hair a moisturising boost.
The haircare journey
We always love hearing your thoughts and suggestions, so when many of you asked us to create a haircare range, we began an exciting six year journey to develop a shampoo and choice of conditioners and an intensive treatment.
Creating one naturally-based shampoo for all hair types, free from sodium lauryl sulphate, laureth and olefin sulphates (all of which can irritate sensitive scalps) was a real challenge for us, which is why it took so long. Mainly because the usual more naturally-derived foaming ingredients don't perform very well as washing agents. They tend not to foam properly, can strip or fade colour-treated hair and cause static. We know this because we tested over 100 different formulations using many different kinds of ingredients. Then, our team discovered a new breakthrough ingredient which does deliver outstanding amounts of foamy lather that gently cleanses without stripping, drying or irritating hair or scalp.
We have tested our shampoo on very many different hair types, from fine, limp hair to thick, coarse hair, young children's hair, older thinning hair, fine, wiry, colour-treated, permed – you name it, we have been there and tested on it! And the most exciting news of all is that our shampoo works wonderfully well on all hair types. Yes – just as Cleanse & Polish Hot Cloth Cleanser works for all skin types, so Botanical Shine Shampoo works well for all hair types.
What people say
I used the shampoo and conditioner today and have to say that I'm delighted to see that my shine is back! I have been known to pay £15-£20 for shampoo but no longer need to now you have worked your marvels again.Mrs Karen Clark
Tried the Shampoo and Conditioner for the first time on Saturday. The first thing I enjoyed was the smell and lather, then after rinsing the conditioner off I noticed how soft my hair was. When drying my hair, my hairbrush went through my hair easily and when dried I noticed it had more bounce than usual.Mrs Ann McCormack
Having suffered from eczema for over 50 years and trying all sorts of 'special' shampoos for sensitive scalps, I never thought I would find one that would not make me itch. But after just one use I knew this shampoo was special not only is it kind to my skin it also makes my hair so soft and shiny. Thank you so much!Mrs Lesley Pudney
Love the new shampoo, smells divine and left my hair feeling super clean, but soft and shiny too. Another fabulous Liz Earle product!Mrs Kathryn Kennedy
