As skin ages, collagen and elastin fibres do not work as efficiently as they once did, and the top layer of your skin, which is called the dermis, can start to lose some of its bounce – resulting in the appearance of fine lines and wrinkles. Ageing is a natural part of life and there is nothing negative about getting older, but there are some steps you can take to help slow the ticking, naturally.

Our skincare advice and recommendations

Supercharged skincare
The skin around the eyes is particularly fragile, so use an eye cream to work on this delicate area. Morning and evening, gently pat a pea-size amount of Superskin™ Eye Cream around the eye contour after cleansing and toning, but before moisturising. With a luxuriously hydrating formula, it’s enriched with our Superskin™ botanical blend of rosehip, borage and cranberry seed oils, plus powerful naturally active ingredients to visibly lift and firm the eye contour, leaving eyes looking brighter, refreshed and wide awake. Treat the rest of your face 2-3 times a week in the evening after cleansing and toning by applying a generous layer of Superskin™ Overnight Mask. Supercharged with extracts of Persian silk tree to brighten and even skin tone, pomegranate flower to firm, plus buriti, borage, rosehip and cranberry seed oils to intensely nourish and lock moisture onto skin, it delivers radiance-enhancing nourishment for visibly brighter, smoother and firmer-feeling skin by morning.

Moisturise as much as you can! Our Superskin™ Moisturiser helps to visibly reduce the appearance of fine lines and wrinkles for radiantly youthful-looking skin. Rich in omega-3, GLA and antioxidants, and enriched with firming pomegranate flower, cranberry, borage and rosehip seed oils, it helps nourish and locks moisture onto skin.

Argan oil has been used by Moroccan women for centuries to moisturise and replenish their skin, due to its high levels of essential fatty acids and antioxidant vitamin E. We've included this luxurious ingredient, as well as a blend of other skin-beautifying plant oils, in our Superskin™ Concentrate for Night. Massaging a few drops of this golden oil into your skin every evening before bed can help give it a wonderful moisture boost, leaving skin feeling nourished and looking more radiant.

Other top tips

  • Eat plenty of fatty acids, including omega-3 and omega-6, found naturally in foods such as olive oil and fish. You’ll notice a difference to your skin.
  • Mature skin is often dry and less firm, so make sure you’re sipping eight glasses of water every day to combat dehydration.