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The same today as they were on day one.

Our ingredients

High performance, quality and safe ingredients are our priority. Working closely with our ingredient farmers and growers is very important to us and truly believe it is worth the extra effort when we see the difference our ingredients make to our products.

Responsible sourcing

We’re passionate about responsible sourcing. Our botanical and formulation experts balance factors such as performance, sustainability, ethics and organic practices to determine the best source for us to use.

Our environment

It's our legacy too, so we're always working on improving our environmental impact following the principles 'reduce, re-use, recycle'. We know we’re not perfect, but the more we do, the better we get. Progress not perfection.

Animal testing

We never do it and are certified under the Humane Cosmetic Standard by Cruelty Free International (previously known as the BUAV).


Suitable for vegetarians

Where animal by-products are included in our range, they’re restricted only to those obtained without harming the animal – for instance, we do harness the naturally active properties of beeswax, propolis and Manuka honey, but never use carmine, shellac or animal-derived collagen. All of our products are suitable for vegetarians.

Plant oils and extracts

We love plant oils and extracts for their unique chemistry and use them at levels that make a genuine difference to skin.


Some of our formulations are preservative-free. We do use preservatives when absolutely essential for product safety. We use relatively low concentrations of the highest grade, broad-spectrum preservatives and consider natural preservatives wherever possible.


We carefully consider all our packaging to ensure that it is best for our products while minimising its impact upon the environment.