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The policy explains how Liz Earle Beauty Co. Limited uses your personal data, whether you're shopping online, in store or placing orders over the phone via our Customer Centre.

Our commitment to you

We promise to safeguard your privacy and personal information, always. We will keep your personal information safe and will never pass it to third parties for marketing purposes without your express consent.

Looking after your information

Throughout this Privacy Policy, ‘we’ means Liz Earle Beauty Co. Limited, trading as Liz Earle Naturally Active™ Skincare. Liz Earle is part of the Walgreens Boots Alliance group of companies, including subsidiaries, affiliates, joint ventures and franchises. You can find out more about the companies in our group here.

Liz Earle Beauty Co. Limited is registered as a ‘Data Controller’ (the company that is responsible for your privacy), with the Information Commissioner’s Office (ICO). Details are published on a register on the ICO website at, where you can also find lots of useful information about Data Protection, what it means to you as an individual and how it applies to companies like Liz Earle.

How we use your information

We use your information in a number of different ways, depending on the information. The tables below set this out in detail, showing what we do, and why we do it.

Your name and contact details

How we use it Why we use it
To deliver your purchases to you So that we complete our contract with you and successfully deliver your order.
Send you emails, including order confirmations So we can tell you your order is coming – performing our service to you.
Keeping you updated on offers, new products and news by email or post With your consent, to keep you up to date. We may also supplement the information you have provided with information we have received from other organisations including demographic and household lifestyle data.
Fraud prevention and detection To prevent and detect fraud against either you or Liz Earle Beauty Co.
Showing you adverts as you browse the internet So you can see our latest products and offers.
Finding out your favourites, what you like and what you can do without To ensure we are giving you what you want, and to stay ahead of the competition.

Your payment information
Your card’s security/CVV code (for your peace of mind, we don’t keep them).

How we use it Why we use it
Take payment, and give refunds So you can receive your order, or return it.
Fraud prevention and detection To prevent and detect fraud against either you or Liz Earle Beauty Co.

Your contact history
Whether over the phone to our Customer Centre, on Live Chat or via social media.

How we use it Why we use it
Provide customer service and support So we can give you the best-in-class service you have come to expect from us.
Train our staff So they are ready and able to answer all your questions.

Purchase history
All of your past orders.

How we use it Why we use it
Sell you things So we can complete our contract with you, and you can receive your favourite botanical beauty.
Provide customer service and support, with both orders and returns So shopping with Liz Earle is always easy and enjoyable.
Finding out your favourites, what you like and what you can do without To ensure we are giving you what you want, and to stay ahead of the competition.

Information about your phone or laptop, and how you use our website
Including your IP address and device type and, if you opt in, your location data, as well as how you use our website.

How we use it Why we use it
Improve our website and set default options (such as currency) So shopping with us is easy and enjoyable.
Protect our website To prevent and detect fraud against either you or Liz Earle Beauty Co.

Your responses to surveys, competitions and promotions

How we use it Why we use it
Run the survey, competition or promotion So you can enter or have your say.

You can change your preferences at any time and you don’t have to give us any of this personal information if you don’t want to. To make any changes on what information you share and how we use it, go to the ‘My Account’ section of our website, or contact our Customer Centre on +44 (0)1983 813913. If you choose not to share your information, you may not be able to shop with us online and you will not receive our offer updates and latest news – but it is your choice to make and we are happy to help you in any way.

In addition to the uses set out above, we also anonymise and aggregate personal information (so that it does not identify you) and use it for purposes including testing our IT systems, research, data analysis, improving our site and developing new products and services. We also share this information with third parties.

We never sell your information

We do not, and will not, sell any of your personal data to any third party – including your name, address, email address or credit card information. You can rest assured that you can put your trust in us.

However, we share your data with the following categories of companies as an essential part of being able to provide our services to you, as set out in this statement:

  • Companies in the Walgreens Boots Alliance group, as sometimes different areas of our group are responsible for different activities. Where we do this, we ensure that they treat it with the same level of care and security as we do.
  • Companies that provide services on our behalf, such as payment processors, printers, couriers, suppliers and analytical processors.
  • Professional service providers, such as marketing agencies, advertising partners and website hosts.
  • We may share your personal information with third parties where required or permitted by law, if we believe we need to do so to protect our rights and interests, or to comply with legal proceedings. In such cases, we will always do so legally and with due regard to privacy.

Keeping you up to date

If you have given consent, we’ll send you marketing messages by email, phone and social media to keep you aware of what we’re up to and keep you updated on our latest news and offers.

How to stop marketing messages from us
You can stop receiving marketing messages from us at any time.

You can do this:

  • Through your online account – by deselecting the checkbox against the particular communication method you wish to change.
  • By contacting our Customer Centre team on +44 (0)1983 813913 / freephone number is 0800 413318 or via email on

Once you do this, we will update your profile to ensure that you don’t receive further marketing messages from us. Please note that it might take a few days for all our systems to be updated, so you might get messages from us while we process your request. Also, please be aware that stopping marketing messages will not stop service communications (such as order confirmations).

Seeing our adverts

To help keep you up-to-date on what’s available, and to help you find our products, we also engage in online advertising. Like many other brands, we target Liz Earle banners and ads to you when you are visiting other websites. We do this using a variety of digital marketing networks and ad exchanges, and use a range of technologies including pixels, ad tags, cookies and mobile identifiers, as well as specific services offered by some sites and social networks, such as Facebook’s Custom Audience service.

The banners and ads you see will be based on information we hold about you, or your previous use of Liz Earle (for example, your search and order history, and the content you read on our website) or on Liz Earle banners or ads you have previously clicked on.

Your information and countries outside of Europe

We take protecting your information very seriously, and therefore, if your information is to be sent outside of Europe, we make sure it will be subject to standards of protection and security that are as high as those Liz Earle uses here in the UK – and that our practices are compliant with the conditions set out in the relevant privacy laws.

Where data is held in USA, the platform managed by Liz Earle but with external support from our hosting provider who work in accordance with Liz Earle Security Policies.

We take your data very seriously therefore we will always conduct a full review of all of our suppliers processes and procedures including storage solutions for our data. In order to ensure adequacy when sending your data outside of the EEA we put in place contracts based on the Standard EU Model Contract Clauses which are designed by the European Commission to guarantee adequacy for any data transfer and processing of this nature.

Storing your information

We’ll store your information for as long as you have your Liz Earle account, or as long as is needed to be able to provide our services to you, or, in the case of any contact you may have with our Customer Centre team, for as long as is necessary to provide support-related reporting and trend analysis only.

If reasonably necessary or required to meet legal or regulatory requirements, resolve disputes, prevent fraud and abuse, or enforce our terms and conditions, we may also keep hold of some of your information as required, even after you have closed your account, or it is no longer needed to provide the services to you.

Know your rights

  • The right to be informed about how your personal information is being used.
  • The right to access the personal information we hold about you.
  • The right to request the correction of inaccurate personal information we hold about you.
  • The right to request that we delete your data, or stop processing it or collecting it, in some circumstances.
  • The right to stop direct marketing messages, which you can do through My Account, and to withdraw consent for other consent-based processing at any time.
  • The right to complain to your data protection regulator — in the UK, the Information Commissioner’s Office.

If you want to exercise your rights or have a complaint, or just have questions, please contact us at

Changes to our Privacy Policy

We may change this page from time to time, to reflect how we are processing your data.

If we make significant changes, we will make that clear online or by some other means of contact such as email, so that you are able to review the changes before you continue to use Liz Earle.


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We never knowingly collect data for children under the age of 16 and it is your responsibility to advise us if you are providing information for a child under the age of 16.

For customers residing in the Republic of Ireland; We never knowingly use personal data of customers under the age of 18 for the purposes of direct marketing, profiling or micro-targeting. It remains your responsibility to advise us if you are providing information for a child under the age of 18.

Stay in touch

We love hearing from you, and your point of view is of the utmost importance to us. Please contact us if you have any questions or feedback on our Privacy Policy, or if you have a complaint, would like us to stop using your information or want to exercise any of your rights as set out above.

Please call us on +44 (0)1983 813913 (freephone 0800 413318) or email

If you’d prefer, you can write to us at:

Liz Earle Beauty Co.
Customer Centre
The Green House
Nicholson Road
Isle of Wight
PO33 1BD