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Mature: As skin ages, collagen and elastin fibres do not work as efficiently as they once did, and the top layer of your skin can start to lose some of its bounce – resulting in the appearance of fine lines and wrinkles. Ageing is a natural part of life and there is nothing negative about getting older, but there are some steps you can take to help slow the ticking, naturally.

Our skincare advice and product recommendations


Moisturise as much as you can. Our Superskin™ Moisturiser helps to plump and smooth skin by helping to prevent moisture loss and improving skin elasticity thanks to its high levels of essential fatty acid GLA and omega-3, while its rich blend of antioxidants help protect from environmental damage.

Argan oil has been used by Moroccan women for centuries to moisturise and rejuvenate their skin, due to its high levels of essential fatty acids and vitamin E. We've included this magical ingredient and a blend of other skin-beautifying plant oils in our Superskin™ Concentrate for Night. Massaging a few drops of this golden oil into your skin everyday can help give it a wonderful boost to leave you looking more radiant.

Superskin™ Moisturiser fragranced

Superskin™ Concentrate for Night

Superskin Moisturiser Superskin Concentrate
I have been a devotee of the Liz Earle range for eight years and at the age of 57 my skin has never looked better. When Superskin™ Moisturiser was introduced I bought some immediately, but didn't think it possible to improve the condition of my skin. Wrong! My skin is plumper and more moisturised, and is in better condition than it was 40 years ago. Judith Purdy

Eye Treatments

The skin around the eyes is particularly fragile, so use an eye cream to work on this delicate area. Morning and evening, apply a small amount of Superskin™ Eye Cream around the eye contour after cleansing and toning, but before moisturising. With a luxuriously hydrating formula, it’s enriched with our Superskin™ botanical blend of rosehip, borage and cranberry seed oils, plus powerful naturally active ingredients to visibly lift and firm the eye contour, leaving eyes looking brighter, refreshed and wide awake.

Superskin™ Eye Cream

Superskin Moisturiser

For more detailed advice and treatments read our mature skin fact sheet, or use our online Live Help.

If you cannot see the link to the right, either all of our advisors are busy or Live Help is currently not available.